diff --git a/README.md b/README.md
index 6d8fa69..23c0be8 100644
--- a/README.md
+++ b/README.md
@@ -27,11 +27,13 @@
 
 ## ✨ Features
 
-- Discord `@everyone` notification on SKU change (possible imminent drop)
-- Discord `@everyone` notification when stock is detected, including model, price, and link
+- Selectable GPU models
+- Discord `@everyone` or specified role on SKU change (possible imminent drop)
+- Discord `@everyone` or specified role notification when stock is detected, including model, price, and link
 - Silent Discord notification when no stock is detected
+- Selectable notification language
+- Selectable notification server name in footer
 - Selectable check frequency
-- Selectable GPU model
 
 ## 🐳 Docker Installation without the repo (quick)
 
diff --git a/app/localization.json b/app/localization.json
index 25a5868..20cefc7 100644
--- a/app/localization.json
+++ b/app/localization.json
@@ -8,7 +8,7 @@
     "time": "Time",
     "footer": "NviBot • {DISCORD_SERVER_NAME}",
     "sku_description": "**Old SKU** : `{old_sku}`\n**New SKU** : `{new_sku}`",
-    "imminent_drop": "⚠️ Possible imminent drop!"
+    "imminent_drop": "{DISCORD_ROLE} ⚠️ Possible imminent drop!"
   },
   "bg": {
     "in_stock_title": "🚀 {gpu_name} ИМА НАЛИЧНОСТ!",
@@ -19,7 +19,7 @@
     "time": "Час",
     "footer": "NviBot • {DISCORD_SERVER_NAME}",
     "sku_description": "**Стар SKU**: `{old_sku}`\n**Нов SKU**: `{new_sku}`",
-    "imminent_drop": "⚠️ Възможен наближаващ спад!"
+    "imminent_drop": "{DISCORD_ROLE} ⚠️ Възможен наближаващ спад!"
   },
   "cs": {
     "in_stock_title": "🚀 {gpu_name} SKLADEM!",
@@ -30,7 +30,7 @@
     "time": "Čas",
     "footer": "NviBot • {DISCORD_SERVER_NAME}",
     "sku_description": "**Starý SKU**: `{old_sku}`\n**Nový SKU**: `{new_sku}`",
-    "imminent_drop": "⚠️ Možný blížící se pokles!"
+    "imminent_drop": "{DISCORD_ROLE} ⚠️ Možný blížící se pokles!"
   },
   "da": {
     "in_stock_title": "🚀 {gpu_name} PÅ LAGER!",
@@ -41,7 +41,7 @@
     "time": "Tid",
     "footer": "NviBot • {DISCORD_SERVER_NAME}",
     "sku_description": "**Gammelt SKU**: `{old_sku}`\n**Nyt SKU**: `{new_sku}`",
-    "imminent_drop": "⚠️ Muligt snarligt drop!"
+    "imminent_drop": "{DISCORD_ROLE} ⚠️ Muligt snarligt drop!"
   },
   "de": {
     "in_stock_title": "🚀 {gpu_name} AUF LAGER!",
@@ -52,7 +52,7 @@
     "time": "Zeit",
     "footer": "NviBot • {DISCORD_SERVER_NAME}",
     "sku_description": "**Alte SKU**: `{old_sku}`\n**Neue SKU**: `{new_sku}`",
-    "imminent_drop": "⚠️ Möglicher bevorstehender Drop!"
+    "imminent_drop": "{DISCORD_ROLE} ⚠️ Möglicher bevorstehender Drop!"
   },
   "el": {
     "in_stock_title": "🚀 {gpu_name} ΔΙΑΘΕΣΙΜΟ!",
@@ -63,7 +63,7 @@
     "time": "Ώρα",
     "footer": "NviBot • {DISCORD_SERVER_NAME}",
     "sku_description": "**Παλαιό SKU**: `{old_sku}`\n**Νέο SKU**: `{new_sku}`",
-    "imminent_drop": "⚠️ Πιθανή επικείμενη πτώση!"
+    "imminent_drop": "{DISCORD_ROLE} ⚠️ Πιθανή επικείμενη πτώση!"
   },
   "es": {
     "in_stock_title": "🚀 {gpu_name} ¡EN STOCK!",
@@ -74,7 +74,7 @@
     "time": "Hora",
     "footer": "NviBot • {DISCORD_SERVER_NAME}",
     "sku_description": "**SKU antiguo**: `{old_sku}`\n**SKU nuevo**: `{new_sku}`",
-    "imminent_drop": "⚠️ ¡Posible drop inminente!"
+    "imminent_drop": "{DISCORD_ROLE} ⚠️ ¡Posible drop inminente!"
   },
   "et": {
     "in_stock_title": "🚀 {gpu_name} LAOS!",
@@ -85,7 +85,7 @@
     "time": "Aeg",
     "footer": "NviBot • {DISCORD_SERVER_NAME}",
     "sku_description": "**Vana SKU**: `{old_sku}`\n**Uus SKU**: `{new_sku}`",
-    "imminent_drop": "⚠️ Võimalik varsti tulemas drop!"
+    "imminent_drop": "{DISCORD_ROLE} ⚠️ Võimalik varsti tulemas drop!"
   },
   "fi": {
     "in_stock_title": "🚀 {gpu_name} VARASTOSSA!",
@@ -96,7 +96,7 @@
     "time": "Aika",
     "footer": "NviBot • {DISCORD_SERVER_NAME}",
     "sku_description": "**Vanha SKU**: `{old_sku}`\n**Uusi SKU**: `{new_sku}`",
-    "imminent_drop": "⚠️ Mahdollinen lähestyvä drop!"
+    "imminent_drop": "{DISCORD_ROLE} ⚠️ Mahdollinen lähestyvä drop!"
   },
   "fr": {
     "in_stock_title": "🚀 {gpu_name} EN STOCK !",
@@ -107,7 +107,7 @@
     "time": "Heure",
     "footer": "NviBot • {DISCORD_SERVER_NAME}",
     "sku_description": "**Ancien SKU** : `{old_sku}`\n**Nouveau SKU** : `{new_sku}`",
-    "imminent_drop": "⚠️ Éventuel drop imminent!"
+    "imminent_drop": "{DISCORD_ROLE} ⚠️ Éventuel drop imminent!"
   },
   "hr": {
     "in_stock_title": "🚀 {gpu_name} NA ZALIHI!",
@@ -118,7 +118,7 @@
     "time": "Vrijeme",
     "footer": "NviBot • {DISCORD_SERVER_NAME}",
     "sku_description": "**Stari SKU**: `{old_sku}`\n**Novi SKU**: `{new_sku}`",
-    "imminent_drop": "⚠️ Mogući nadolazeći drop!"
+    "imminent_drop": "{DISCORD_ROLE} ⚠️ Mogući nadolazeći drop!"
   },
   "hu": {
     "in_stock_title": "🚀 {gpu_name} RAKTÁRON!",
@@ -129,7 +129,7 @@
     "time": "Idő",
     "footer": "NviBot • {DISCORD_SERVER_NAME}",
     "sku_description": "**Régi SKU**: `{old_sku}`\n**Új SKU**: `{new_sku}`",
-    "imminent_drop": "⚠️ Lehetséges közelgő drop!"
+    "imminent_drop": "{DISCORD_ROLE} ⚠️ Lehetséges közelgő drop!"
   },
   "ga": {
     "in_stock_title": "🚀 {gpu_name} I STOC!",
@@ -140,7 +140,7 @@
     "time": "Am",
     "footer": "NviBot • {DISCORD_SERVER_NAME}",
     "sku_description": "**Sean SKU**: `{old_sku}`\n**SKU Nua**: `{new_sku}`",
-    "imminent_drop": "⚠️ I bhfad is gaire drop féideartha!"
+    "imminent_drop": "{DISCORD_ROLE} ⚠️ I bhfad is gaire drop féideartha!"
   },
   "it": {
     "in_stock_title": "🚀 {gpu_name} DISPONIBILE!",
@@ -151,7 +151,7 @@
     "time": "Ora",
     "footer": "NviBot • {DISCORD_SERVER_NAME}",
     "sku_description": "**Vecchio SKU**: `{old_sku}`\n**Nuovo SKU**: `{new_sku}`",
-    "imminent_drop": "⚠️ Possibile drop imminente!"
+    "imminent_drop": "{DISCORD_ROLE} ⚠️ Possibile drop imminente!"
   },
   "lv": {
     "in_stock_title": "🚀 {gpu_name} KRĀJUMĀ!",
@@ -162,7 +162,7 @@
     "time": "Laiks",
     "footer": "NviBot • {DISCORD_SERVER_NAME}",
     "sku_description": "**Vecais SKU**: `{old_sku}`\n**Jaunais SKU**: `{new_sku}`",
-    "imminent_drop": "⚠️ Iespējams gaidāms drop!"
+    "imminent_drop": "{DISCORD_ROLE} ⚠️ Iespējams gaidāms drop!"
   },
   "lt": {
     "in_stock_title": "🚀 {gpu_name} SANDĖLYJE!",
@@ -173,7 +173,7 @@
     "time": "Laikas",
     "footer": "NviBot • {DISCORD_SERVER_NAME}",
     "sku_description": "**Senas SKU**: `{old_sku}`\n**Naujas SKU**: `{new_sku}`",
-    "imminent_drop": "⚠️ Rugsėjo drop'as gali artėti!"
+    "imminent_drop": "{DISCORD_ROLE} ⚠️ Rugsėjo drop'as gali artėti!"
   },
   "mt": {
     "in_stock_title": "🚀 {gpu_name} F'ĠESTA!",
@@ -184,7 +184,7 @@
     "time": "Ħin",
     "footer": "NviBot • {DISCORD_SERVER_NAME}",
     "sku_description": "**SKU Antik**: `{old_sku}`\n**SKU Ġdid**: `{new_sku}`",
-    "imminent_drop": "⚠️ Possibbli drop imminenti!"
+    "imminent_drop": "{DISCORD_ROLE} ⚠️ Possibbli drop imminenti!"
   },
   "nl": {
     "in_stock_title": "🚀 {gpu_name} OP VOORRAAD!",
@@ -195,7 +195,7 @@
     "time": "Tijd",
     "footer": "NviBot • {DISCORD_SERVER_NAME}",
     "sku_description": "**Oude SKU**: `{old_sku}`\n**Nieuwe SKU**: `{new_sku}`",
-    "imminent_drop": "⚠️ Mogelijke aanstaande drop!"
+    "imminent_drop": "{DISCORD_ROLE} ⚠️ Mogelijke aanstaande drop!"
   },
   "pl": {
     "in_stock_title": "🚀 {gpu_name} DOSTĘPNE!",
@@ -206,7 +206,7 @@
     "time": "Czas",
     "footer": "NviBot • {DISCORD_SERVER_NAME}",
     "sku_description": "**Stare SKU**: `{old_sku}`\n**Nowe SKU**: `{new_sku}`",
-    "imminent_drop": "⚠️ Możliwy nadchodzący drop!"
+    "imminent_drop": "{DISCORD_ROLE} ⚠️ Możliwy nadchodzący drop!"
   },
   "pt": {
     "in_stock_title": "🚀 {gpu_name} EM STOCK!",
@@ -217,7 +217,7 @@
     "time": "Hora",
     "footer": "NviBot • {DISCORD_SERVER_NAME}",
     "sku_description": "**SKU antigo**: `{old_sku}`\n**SKU novo**: `{new_sku}`",
-    "imminent_drop": "⚠️ Possível drop iminente!"
+    "imminent_drop": "{DISCORD_ROLE} ⚠️ Possível drop iminente!"
   },
   "ro": {
     "in_stock_title": "🚀 {gpu_name} ÎN STOC!",
@@ -228,7 +228,7 @@
     "time": "Timp",
     "footer": "NviBot • {DISCORD_SERVER_NAME}",
     "sku_description": "**SKU vechi**: `{old_sku}`\n**SKU nou**: `{new_sku}`",
-    "imminent_drop": "⚠️ Posibil drop iminent!"
+    "imminent_drop": "{DISCORD_ROLE} ⚠️ Posibil drop iminent!"
   },
   "sk": {
     "in_stock_title": "🚀 {gpu_name} NA SKLADE!",
@@ -239,7 +239,7 @@
     "time": "Čas",
     "footer": "NviBot • {DISCORD_SERVER_NAME}",
     "sku_description": "**Starý SKU**: `{old_sku}`\n**Nový SKU**: `{new_sku}`",
-    "imminent_drop": "⚠️ Možný nadchádzajúci drop!"
+    "imminent_drop": "{DISCORD_ROLE} ⚠️ Možný nadchádzajúci drop!"
   },
   "sl": {
     "in_stock_title": "🚀 {gpu_name} NA ZALOGI!",
@@ -250,7 +250,7 @@
     "time": "Čas",
     "footer": "NviBot • {DISCORD_SERVER_NAME}",
     "sku_description": "**Stari SKU**: `{old_sku}`\n**Novi SKU**: `{new_sku}`",
-    "imminent_drop": "⚠️ Možen prihajajoči drop!"
+    "imminent_drop": "{DISCORD_ROLE} ⚠️ Možen prihajajoči drop!"
   },
   "sv": {
     "in_stock_title": "🚀 {gpu_name} I LAGER!",
@@ -261,6 +261,6 @@
     "time": "Tid",
     "footer": "NviBot • {DISCORD_SERVER_NAME}",
     "sku_description": "**Gammalt SKU**: `{old_sku}`\n**Nytt SKU**: `{new_sku}`",
-    "imminent_drop": "⚠️ Möjlig förestående drop!"
+    "imminent_drop": "{DISCORD_ROLE} ⚠️ Möjlig förestående drop!"
   }
 }
diff --git a/app/nvidia-stock-bot.py b/app/nvidia-stock-bot.py
index 301986b..023a529 100644
--- a/app/nvidia-stock-bot.py
+++ b/app/nvidia-stock-bot.py
@@ -86,10 +86,34 @@ except FileNotFoundError:
     exit(1)
 
 language = os.environ.get("DISCORD_NOTIFICATION_LANGUAGE", "en").lower()
+required_keys = [
+    "in_stock_title", "out_of_stock_title", "sku_change_title",
+    "buy_now", "price", "time", "footer",
+    "sku_description", "imminent_drop"
+]
 loc = localization.get(language, localization["en"])
+logging.info(f"Notification language: {language}")
 
-if language not in localization:
+if not loc:
     logging.warning(f"⚠️ Language '{language}' not found. Falling back to English.")
+    loc = localization.get("en")
+    language = "en"
+
+if not loc:
+    logging.error("❌ No localization found for language 'en'. Cannot continue.")
+    sys.exit(1)
+fallback = localization.get("en", {})
+missing_keys = [key for key in required_keys if key not in loc]
+
+if missing_keys:
+    logging.warning(f"⚠️ Missing keys in localization for '{language}': {', '.join(missing_keys)}. Falling back to English for those.")
+
+    for key in missing_keys:
+        if key in fallback:
+            loc[key] = fallback[key]
+        else:
+            logging.error(f"❌ Missing required key '{key}' in both '{language}' and fallback 'en'.")
+            sys.exit(1)
 
 in_stock_title = loc["in_stock_title"]
 out_of_stock_title = loc["out_of_stock_title"]
@@ -101,12 +125,6 @@ footer = loc["footer"]
 sku_description = loc["sku_description"]
 imminent_drop = loc["imminent_drop"]
 
-required_keys = ["in_stock_title", "out_of_stock_title", "sku_change_title", "buy_now", "price", "time", "footer", "sku_description", "imminent_drop"]
-for key in required_keys:
-    if key not in loc:
-        logging.error(f"❌ Missing localization key: '{key}' in language '{language}'")
-        exit(1)
-
 # Display URLs and configurations
 logging.info(f"GPU: {PRODUCT_NAMES}")
 logging.info(f"Discord Webhook URL: {wh_masked_url}")
@@ -274,7 +292,7 @@ def send_sku_change_notification(gpu_name: str, old_sku: str, new_sku: str, prod
     }
     
     payload = {
-        "content": imminent_drop,
+        "content": imminent_drop.format(DISCORD_ROLE=DISCORD_ROLE_MAP.get(gpu_name, '@everyone')),
         "username": "NviBot",
         "avatar_url": "https://git.djeex.fr/Djeex/nvidia-stock-bot/raw/branch/main/assets/img/ds_wh_pp.jpg",
         "embeds": [embed]